We'd all like to write with style. But what does that mean, and what can we learn from The Economist, a publication well known for its clarity and flair?



"Writing with Style" is an elegant survey of the principles available for writing better prose. By adopting some tried and tested tools and techniques, you too can learn how to inform, persuade and entertain when you write. Whether you want to know your singulars from your subjunctives, how colons add drama or why the word "comprise" is contaminated, this is the style guide for you.



TABLE OF CONTENTS



Introduction



Part I. The big things



1. Old and short: words



2. Putting words to work: phrasing, images, metaphors and style



3. Keeping it together: grammar and sentence structure



4. The bottom line: writing with numbers



5.Then you begin to make it better: editing



Part 2. The details



6. Confusables and cuttables: individual word rulings



7. Sweating the small stuff: punctuation, mechanics and conventions



8. What's in a name: people, organisations and places around the world



9. Confusing cousins: American and British English



10. Reference



Glossary



Acknowledgments



Index